According to the National Association of Realtors, 90% of all home buyers start their search online. The internet puts all local real estate into the global market. Your listings can be seen by potential buyers from all over the world! If potential buyers see mediocre photos in your listings, they will quickly pass on to others.
Independent industry studies have shown that real estate listings that feature professional photographs can generate as many as 61% more views online. More views result in more leads! According to industry studies, listings that featured professional real estate photography resulted in homes selling for up to 10% more and 32% faster than homes that did not feature professional real estate photography.
Today’s sophisticated buyers and renters are demanding more information before even scheduling a showing. Floor plans are rising in popularity because they give clients that extra information they need to help in their decision-making process. An industry study by rightmove.co.uk showed that over a third of buyers said that they were less likely to inquire about a property without a floor plan. Quite frankly, if you are not displaying floor plans in your listings, you are turning away business.
