Note this report:
HomeGain®, a leading online real estate resource that connects home buyers and sellers with real estate professionals, conducted a survey on home buyer listing preferences and home seller listing agent criteria.
HomeGain surveyed over 1,000 home buyers who were asked to rate, on a scale of one to five, the importance of certain home listing amenities and information including, but not limited to, the number of photographs available, neighborhood information, virtual tours and interactive floor plans presented in connection with home listings.
The results show that the most important listings feature (scoring 4.3) buyers want to see is a large number of photographs. The next most important listings feature (scoring 4.1) for buyers are maps that display the location of the listed property.
Top 10 Most Important Property Listing Features for Home Buyers (Cumulative Averages, 1 = Least important, 5 = Most important):
1. Wide selection of photographs (4.3)
2. Location of the property on a map (4.1)
3. Room sizes (4.0)
4. Floor plans (3.9)
5. Town name (3.8)
6. House number (3.57)
7. Street name (3.57)
8. Room description (3.5)
9. 360 virtual tours (3.4)
10. Information on local services, eg. shops and schools (3.2)
(Full report can be found here)
Did you note? 3 out of the top 4 most important property listing features from this survey are included in my photo/floor plan services!
Why is High Quality Real Estate Photography More Important Now Than Ever?
According to the National Association of Realtors, 90% of all home buyers start their search online. The internet puts all local real estate into the global market. Your listings can be seen by potential buyers from all over the world! If potential buyers see mediocre photos in your listings, they will quickly pass on to others.
How Does Professional Real Estate Photography Help Sell Homes?
Independent industry studies have shown that real estate listings that feature professional photographs can generate as many as 61% more views online. More views result in more leads! According to industry studies, listings that featured professional real estate photography resulted in homes selling for up to 10% more and 32% faster than homes that did not feature professional real estate photography.
How Can Professional Real Estate Photography Help You Attract New Clients?
When sellers are shopping for a listing agent, they often base their decisions on the appearance of existing listings. When they see your listings professionally photographed with added floor plans, they will be attracted to you as an agent who cares about doing your best to market their property.
How Can I Help You?
I am committed to providing you with professional quality images and floor plans that will greatly improve the success of your listings. Contact me today to see how I can help you enhance your real estate marketing!
Check Out These References:
In Real Estate, A Picture Is Worth $1,000 or More, Wall Street Journal Blog, by Emily Peck